Articles
Refining Our Core Competencies In A New World
A Definitive Approach
We have entered 2025 with steady momentum in strengthening our infrastructure and with strong product launches from our core product categories: wallcovering, fabrics, carpets and flooring. The Goodrich Global brand as Asia’s leading distributor in interior furnishing materials, is a key focus moving forward with a number of initiatives underway to maximise the success of the Group.
At the forefront, we aim to grow our B2B Contract services, and strengthen our foothold in the hospitality and hospital care industries. We highlighted particular strategic priorities including a focus on B2B growth, reinforcing the Goodrich Global brand, and investment in Generative Artificial Intelligence (GenAI) technology to drive innovation, productivity, and environmental benefits. Our strategy is underpinned and guided by our Joy Of Design ethos as we continue to create comfortable spaces for all people as a Space Creation company. In view of the goals and business policies, I would like to outline four key points as follows:
1) One-To-One Partnership Powered By Our People
Over the past years, Goodrich Global has demonstrated time and again, our strengths as the go-to partner in the hospitality and hospital care industry is proven.
In 2024, we are pleased to add a game-changing range of acoustic wallcovering to enhance our suite of performance-driven product offerings to cater to the hospitality sector. Where good design deserves great recognition, we are proud to be the interior furnishing partner in the construction of Dusit Thani Laguna, Singapore, a Platinum Winner in the international juried A’Design Award in 2021. The hotel’s success is our testament to creating long-term value by delivering the one-stop partnership experience of tomorrow to our B2B customers.
In the healthcare sector, our innovative range of anti-microbial and code-compliant products continue to enhance patients’ well-being and ensure a safe and conducive environment for recuperating. Some of our best work includes the Thomson Medical Centre, where we presented maternity healthcare in a luxury setting.
We have the depth and breadth of a global network, market intelligence across sectors commercial, residential, hospitality, and healthcare as well as deep expertise driven by expert consultants. We continually challenge ourselves to provide customers with greater insights into what is happening in the world of interior furnishings, both now and in the future.
Our commitment to building trust and lifelong partnerships with our customers is a key priority, and we offer continuous support to our community of interior design professionals, helping them to achieve their aspirational spaces.
Through our network of galleries located world-wide, we empower corporate clients and customers with holistic functions and streamline processes in design which include:
● seamless support from design proposal to delivery and construction aspects of space through purposeful 3-dimensional visualization
● a full suite of performance-driven and environmentally friendly products that use best-in-class global manufacturing techniques
● customisation services to meet global specifications
● a robust in-stock to meet quick delivery
2) Harnessing GenAI
We are on the path of incorporating GenAI and automation into our workflow to spur innovative solutions across the organisation. We use GenAI to inculcate a culture of smarter, more adaptable people who have embraced these tools and free up our human resources for more complex and creative tasks.
Areas where we incorporate GenAI tools include administrative tasks, project planning, and management as well as data analysis which is useful in deciphering market trends that can drive revenue growth, enhance operational efficiencies, raise productivity, and deliver a world-class customer experience. Leaning into this technology is the Company’s way to retain our edge, stay adaptable, and continue to be valuable to our clients and stakeholders.
3) Strengthening Our Infrastructure And Growing The Company
The Group continues to find ways to enhance the synergies between our people and clients. This allows it to adapt to changing market dynamics in a nimble and flexible manner, and directly offer clients a wider variety of options. We also reinforced our commitment to the four pillars of our brand promise: integrity, service excellence, product innovation, and teamwork.
DRIVING THE PRODUCTS: The Group has a strong and broad portfolio of core products, each with a clear market positioning. We aim to focus precisely on the individuality of each product offering, giving each its communications strategy; thereby strengthening their appeal to drive demand in their respective marketplaces.
INVESTING IN PEOPLE: People, and creativity, are at the heart of our business. Engaging with our employees regularly is something we are committed to, and we have in place a broad range of ways we do this. We continue to develop a bottoms-up culture of engaging and listening, where employees feel free to share their views, and can see their feedback acknowledged and acted upon.
Our people are key to the success of the Group and we want them to be successful individually and as a team. Our investment in our people protects and strengthens our culture. The Group aims to foster a sustainable workplace with knowledgeable people, creating a culture of empowerment in a commercially successful company. We will embrace diversity, inclusivity, and opportunity underpinned by a strong focus on health, safety, and well-being.
CLIENTS AND CUSTOMERS: We continue to focus on better understanding and meeting our clients’ evolving expectations to enhance their entire experience with the Company. This includes staying connected with all our clients old and new. By continually gathering and acting on customer feedback, we aim to elevate every aspect of the customer journey.
4) Committing To Sustainability
We have made great strides in all of the three pillars of People, Product, and Planet. We aim to empower our partners and customers to reduce their carbon footprint, having added a full suite of game-changing products certified by the Singapore Green Building Council. Our core focus is to minimise environmental impact, which will in turn protect and preserve the legacy of craftsmanship in the design and manufacturing of the products we offer.
Looking Ahead: A Dynamic Environment
Looking back at our journey over the past 42 years since our beginning in 1983, the path has not been without its challenges, but I am proud of who we are today, having served the Group as its former Chief Finance Officer.
In a dynamic operating environment, it is important that we remain focused on helping our clients advance their strategic objectives by fulfilling their interior furnishing needs. At the same time, our clients continue to rely on us for our expertise, global network, and market intelligence for speed, quality, and value.
We have confidence in our products, business strategy, and particularly in our people, who are the foundation of the Company. Whilst the consumer environment in the years ahead will bring its own set of challenges, we intend to maximise the many opportunities available to the Group, particularly through the strategic priorities outlined here including a focus on B2B growth, embracing technology, and reinforcing the Goodrich Global brand.
On behalf of the Group, I want to thank all our shareholders, customers, partners, and other stakeholders for your support. And I also want to thank our people across the world for their ongoing effort and dedication. They continue to demonstrate their wholehearted passion and commitment, and I’m proud to work with them as we take Goodrich Global forward to a new level of success and achievement.
Mr. Cheng Swee Ain
Group Chief Executive Officer | Goodrich Global
For more information, please contact:
Goodrich Global Pte Ltd
Marketing Business Communications Dept
Phone: +65 65868-700
Email: info@goodrichglobal.com
Website: www.goodrichglobal.com
