Articles
Building A Foundation ForContinued Profitable And Sustainable Growth
The Goodrich Global Group unites around a clear purpose: to liberate the process of interior design for our clients and customers. We are committed to inspiring people to express themselves by offering a wide assortment of quality interior furnishing materials in an inspiring creative environment.
The past year has been one of progress. We set a clear direction, raised the bar and we see great potential to further develop our business towards continued profitable and sustainable growth.
Moving forward, we have continued to advance our business strategy, which has two major commitments: for the Company to grow its B2B Contract services and to reinforce the Goodrich Global brand as Asia’s distributor of choice in the interior design and furnishings industry.
Riding on this positive momentum, the Group remains committed to delivering world-class customer
experience, developing talent, and investing in digital capabilities, including Generative Artificial
Intelligence (GenAI) tools.
From our collective measures, we aim to achieve a Space Creation company that:
1) is a reflection of profound service excellence
2) our people are proud team members
3) our customers trust for its best-in-class product offering and seamless customer experience
We know the foundation of our success rests with our people. They are the front line, both individually and as teams, serving our customers and communities, building the technology, making the strategic decisions, managing the risks, determining our investments, and driving innovation. However you view the world – its complexity, risks, and opportunities – a company’s prosperity requires a great team of people with guts, brains, integrity, great capabilities, and high standards of professional excellence to ensure its ongoing success.
Our people are our greatest asset. We believe that a major strength and principal reason for our success is the quality, dedication, determination, and collaboration of our people, which enables us to serve our clients, generate long-term value for our shareholders, and contribute to the broader community.
We are focused on what matters most to our customers. This simple principle guided our decisions throughout the year, sharpening our focus on our core business, with the Goodrich Global brand as our top priority. The Company continues to strengthen in three key areas: elevated products, a more inspiring customer experience, and stronger brand building.
The Group places great emphasis on the consideration of stakeholders in its thinking and decisionmaking. The various needs and views of our stakeholders are carefully considered throughout the business, and form part of the business updates presented to the Group.
COLLEAGUES AND EMPLOYEES: The Board ensures its understanding of colleagues’ interests through a variety of forums which include: engagement surveys, site visits, face-to-face briefings, and newsletters to internal communities.
CLIENTS AND CUSTOMERS: We have a diverse customer base across trade, interior design, contract, and hospitality, as well as the homeowner, spread across different geographies. Considerable time is spent analyzing customer trends and reviewing customer feedback to understand their needs and how we can improve our customer service and new product development.
SUPPLIERS AND MANUFACTURERS: We aim to build strong long-term relationships with our key suppliers to develop mutually beneficial and lasting relationships. We work with our suppliers to monitor consumer trends and changing tastes allowing us to evolve and offer differentiated product offerings.
SHAREHOLDERS AND BOARD OF DIRECTORS: We maintain a regular dialogue with our shareholders and actively engage with them. Communication methods include investor presentations, regulatory reports, and market announcements.
PUBLIC: We aim to reach the general public with corporate brand awareness and secure market positioning through our external communications. Goodrich Global is to be the company that shines from any angle!
Strengthening Our Capabilities in Space Creation With Elevated Product Offering
With creativity at heart, we want to inspire our customers to personalise their spaces through our product offerings. We have invested in design, craftsmanship, and product quality. We have become even faster at responding to trends, accelerated decision-making, increased supply chain flexibility, expanded our capacity, and tightened the teamwork with our suppliers.
Inspiring Customer Experiences
We continue to integrate our physical and digital sales channels that collaborate and strengthen each other. By improving our product availability and inventory management, we ensure that the right products are available at the right time in the right channel so that the customer offering stays relevant.
Since 2020 with the launch of our flagship gallery in Singapore, we started an extensive upgrade of our customer shopping experience, both online and in our network of galleries located world-wide. In the galleries, we have created modern, engaging environments, with rebuilds in key capitals like Indonesia, Thailand, and Vietnam. We are also rolling out upgrades at speed and scale to enhance customer experience. Improvements include better layouts, added tech functionality, improved product presentation, and greater product availability.
Strengthened Brand Building
We continue to strengthen the Goodrich Global brand, shaping meaningful experiences and branding moments with creativity, curiosity, and imagination at the core. We have evolved our brand building by connecting more effectively with our customers where they spend their time – strengthening our digital presence and reach. Through collaborations with creators and with more relevant and inspiring content, we are building stronger customer relationships with increased engagement.
Improving Services With Data And Technology
We continue to leverage data analytics and GenAI technology to gain deep insights into our customers’ needs and further refine our operations to deliver an enhanced and more personalised customer experience. We are also on the path of harnessing the power of GenAI to improve how customer feedback is processed and understood. In particular, the technology enhances the accuracy of sorting and analysing feedback, and aids our team in making quicker, more informed decisions by providing sharper insights.
A business without profits nullifies the best efforts of its people. On behalf of the Group, I extend my sincere gratitude to our stakeholders for their strong support. We will never take this for granted. We remain firmly committed to ensuring that Goodrich Global maintains its industry-leading position in the years to come.
Mr. Wataru Tsunoda
Group Chief Operating Officer | Goodrich Global
For more information, please contact:
Goodrich Global Pte Ltd
Marketing Business Communications Dept
Phone: +65 65868-700
Email: info@goodrichglobal.com
Website: www.goodrichglobal.com
